Build Private Label Watch Branding

Create a watch collection with a clear identity. From an existing model with your branding to a watch developed around your specifications, we help turn the design brief into a production plan.

China Private Label Watch Manufacturing

Private label watches combine product design, materials, movements and finishing with a brand identity of your own. SHANT works with watch programs at different stages, whether the starting point is a detailed drawing or a reference model.

Our team reviews the case, dial, hands, strap, logo placement and packaging as a complete product. Design decisions are carried through sampling, assembly, inspection and export preparation so the final watch feels consistent in every detail.

For a new design, explore an OEM development route. If time to market is the priority, an existing model can be adapted through an ODM route. Both paths can incorporate custom branding, colors and finishes.

Contact our team to discuss the style, quantity and technical requirements for your collection.

Build Private Label Watch Considerations

A useful brief answers the practical questions before design work begins:

  • Target retail position and per-watch budget
  • Expected quantity for each watch style
  • Prototype only or production after approval
  • Case material, movement and functions
  • Size, crystal, dial, hands and strap
  • Brand artwork and visual references
  • Required delivery window and destination
  • Preference for an OEM or ODM route

These details help us recommend an efficient route from concept to a watch ready for market.

Private label watches and manufacturing

Explore Our Comprehensive Private Label Watch Services

We offer a range of private label and customization services to help you create your own unique watches. Our services include:

  1. OEM Process: We offer an OEM watch process that allows you to customize every aspect of your watch, including the material, movement type, functions, case size, glass type, dial design, band type, and visual references.
  2. ODM Process: We also offer an ODM watch process that uses existing watch styles from our catalog, which can be personalized with your branding. This option requires a lower minimum order quantity than OEM.
  3. Custom Branding: We can personalize your watches with your brand logo or artwork on the watch dial, back case, or watch band.
Creating ODM private label watches

Creating ODM Private Label Watches

Scwamo Watch offers a simple and efficient process for creating your own private-label watches. Here's how it works:

  1. Choose your watch style from our ODM Catalog of existing watches. We offer various popular watches and bands, including Quartz, Automatic/Manual, and Smartwatch movements, different color options, and band materials. This variety makes creating a personalized men's or women's watch easy.
  2. Add your personal branding to your new timepiece. Our skilled watchmakers can place your logo or image anywhere on the watch's face and/or engrave the back case. Simply send us a copy of your logo design/artwork in JPEG, PNG, PDF, EPS, PSD, or AI format.
  3. Once you've selected the watch style and branding, we'll provide a mockup for approval.
  4. After that, sit back and relax while we care for manufacturing and delivery.

Our ODM option is ideal for those with little time or who want to begin selling quickly. We strive to be on time and within your budget, so there are never any surprises. Fill out the contact form on our website to begin your journey with us. Once we receive your inquiry, we'll be in touch to walk you through each step of the process.

Creating OEM private label watches

Creating OEM Private Label Watches

At our watch manufacturing facility, we offer two OEM options for creating custom watches:

Option 1: Prototype Only (1 piece) with no commitment to production.

Option 2: Prototype with a Production to Follow. You provide the specs for the

Our OEM options are as follows:

  1. Prototype Only (1 piece): This includes design, 3D renderings, and working prototypes. At the end of the Design Stage, you will have all the specs for your watch and a production price that we'll honor for 30 days should you decide to move into production. Prototype costs vary depending on the final design and specs.
  2. Prototype with a Production to Follow: This option requires a minimum order of 500 pieces per style. It includes design, 3D renderings, and working prototypes and moves into production once the prototype is approved. The per-unit production costs will be determined by the final specs and designs we create with you. We'll provide you with a prototype for approval before moving into production, and you won't pay for the prototype. This option is the most cost-effective process.

The approximate timeline breakdown for production is as follows:

  • Design Stage: approximately 12-30 days.
  • Prototype Stage: approximately 60-90 days (after drawing approval).
  • Production Stage: approximately 60-120 days (after prototype approval).

Please fill out the contact form on our website, and we'll be in touch to walk you through each step of the process and answer any questions you may have about our OEM options.

For Private Label Order With A Specific Movement

For Private Label Order With A Specific Movement

When considering private label watches with a specific movement, there are two options to consider:

Option 1: OEM Process – This is a custom-made manufacturing process that requires a minimum order of 100 pieces. The watch can be created in three finishes such as gold, silver, and black.

Option 2: ODM Process – This process uses existing watch styles from our catalog and requires a lower minimum order of 200-600 pieces for orders of the same style. The watch can also be created in three finishes such as gold, silver, and black.

Our Shant Watch ODM Watch Catalog is an excellent option if you're looking for one piece or more than 100 pieces of good quality watches personalized with your logo/art on the dial or engraving on the back. If you're on a limited budget, just starting a new brand or needing special gifts, we have an 'existing watch style' available in our catalog that may be suitable for you.

Contact us today to learn more about our private label watch services and how we can help bring your unique watch ideas to life. Our team is dedicated to providing high-quality craftsmanship and attention to detail for every watch product we create.

How To Create Your Private Label Watches?

Creating private label watches involves the following steps:

  1. Determine your needs: The first step is to decide how many watches you need, your budget, and what specifications you require for your watches, such as materials, movement type, case size, glass type, dial design, band type, and any branding requirements.
  2. Choose an OEM or ODM process: Once you have determined your needs, you can choose between an Original Equipment Manufacturing (OEM) or Original Design Manufacturing (ODM) process. OEM allows you to customize every aspect of your watch, while ODM offers a range of existing watch styles that you can personalize with your branding.
  3. Work on the designs: If you choose the ODM route, you can select from the existing watch styles available in our catalog. If you opt for OEM, you will work with our design team to create a custom watch design based on your specifications.
  4. Approve the mockup: After creating the design, we will provide you with a mockup of the watch design for approval. You can make any necessary changes before moving forward with production.
  5. Production and delivery: Once we receive your approval, we will move forward with production and deliver your private label watches to you within the agreed-upon timeline.

At Shant Watch, we offer expert private label watch manufacturing services with over 15+ years of experience in Shenzhen, China. We specialize in both OEM and ODM processes, and our team is dedicated to providing high-quality craftsmanship and attention to detail for every watch product we create. Contact us today to learn more about our private label watch services and how we can help bring your unique watch ideas to life.

Any more questions? Explore our FAQs Page.

Create A Private Label Watch Process

Step 1: Your Watch Program

We can help you choose the watch style that best suits your needs from our watch category options. Based on your requirements such as color configuration, movement type, strap material, and watch style (e.g., quartz, automatic, mechanical), we can suggest the most suitable options for you to choose from. Our wide range of watch styles ensures that you will find a watch that perfectly meets your preferences and specifications.

Planning a private label watch program

Step 2: Watch Design

We can help you design and manufacture your own watches with your brand logo placed on the watch dial, back case or watch band. Our skilled watchmakers will work closely with you throughout the design and manufacturing process to ensure that your brand vision is fully realized. Whether you're looking for a custom-made watch from scratch or want to personalize existing watch styles in our catalog, we can bring your unique watch ideas to life.

Watch design and engineering

Step 3: Watch Prototyping

After all the details have been confirmed between us, we will create a mockup of your custom watch design for your final confirmation. This mockup will allow you to visualize the final product and make any necessary changes before moving forward with production. Our goal is to ensure that you are completely satisfied with your customized watch design before we proceed with manufacturing.

Watch prototyping

Step 4: Part Inspection

We have a formal quality process in place to inspect all incoming watch parts before they are assembled into the final product. This includes thorough inspections of watch movements, cases, straps, and any other necessary parts to ensure that they meet our high standards of quality. Our commitment to quality extends throughout every step of the manufacturing process to ensure that you receive a final product that meets or exceeds your expectations.

Watch part quality inspection

Step 5: Production And Assembly

Once the prototype of your custom watch has been approved, we begin preparing for the manufacturing and assembly process. Our skilled watchmakers will use high-quality materials and state-of-the-art equipment to meticulously manufacture and assemble each watch to meet your individual specifications. We take pride in our attention to detail and commitment to excellence, ensuring that every watch we produce is of the highest quality.

SHANT Watch factory, offices and production facilities

Step 6: Quality Control

We have established quality checkpoints throughout the entire production process to ensure that we maintain our high standards of quality. In addition, you have the option to book your own quality inspections or third-party inspection institutions at our watch factory to further ensure that your customized watches meet your specific requirements and expectations. We are committed to providing transparent and reliable quality control measures to ensure that every watch we produce meets or exceeds your expectations.

Watch quality control

Step 7: Packaging And Labeling

We have extensive knowledge of packing and shipping requirements, and take great care to package and label our watches correctly. Our team ensures that all watches are packaged securely to prevent any damage during transit. We use high-quality materials for packaging and labeling, and follow industry standards to ensure that your watches arrive at their destination in perfect condition.

Watch packaging and labeling

Step 8: Order Delivery

After the manufacturing and quality control process is complete, we will package and ship your order to you. We take great care in packaging each watch securely to ensure that they reach their destination undamaged. Our shipment methods include air freight, ocean freight, or express courier services, depending on your location and delivery requirements.

We typically require a lead-time of approximately 60-120 days for production, depending on the complexity of your order. Once your watches are ready to be shipped, we will send you a notification with an estimated delivery date and tracking information.

Please note that any customs or import taxes, if applicable, will be the responsibility of the customer. If you have any special delivery requirements or requests, please let us know and we will do our best to accommodate them.

Our goal is to ensure that you receive your customized watches in a timely and efficient manner, and that they meet or exceed your expectations. Contact us today to learn more about our order delivery options and how we can help you get your customized watches delivered to you.

Watch order delivery

Step 9: Warranty

We stand behind the quality of every watch we produce, regardless of the price category it belongs to. That's why every watch comes with a two-year warranty for your peace of mind. We understand that your name or logo on the dial represents your brand, and we are committed to ensuring maximum quality for every watch we create.

If you encounter any issues with your customized watches within the warranty period, please contact us immediately. Our team will work to resolve the issue as quickly and efficiently as possible to ensure your complete satisfaction.

Watch after-sales support

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